Dr. Martens – All Access

Change in music stars with festivals, we spent a summer finding out how

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// End of the loop.

ARCHIVE:

Nike – Have A Beautiful Run CC Co.

A fortnight of content around the marathon, from Berlin to the world

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Wet Leg Crack

Wet Leg cover story for Crack Magazine Issue 167

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All Points East – Barry Can’t Swim Launch CC Co.

The country’s fastest-rising producer announces his biggest ever show, here’s Barry

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IDLES GROUND WORK

Award winning music video for IDLES. Directed by Will Dohrn

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Vanmoof – I Know A Place Crack

A four-part series exploring four European cities through the eyes of the people that inhabit them. We’re speaking to musicians and tastemakers to find out what about their city makes them feel free, and energises them to create. Gathering 3.1 million impressions and 1.8 million video views, we are showcasing Vanmoof to the creative world.

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Kneecap – Stop The Genocide Crack

Created by a coalition of artists and powered by the testimony of medics and activists, the film builds on reports from Amnesty International, Human Rights Watch and UN agencies, to lay out the facts and call for vital action

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Asahi Super Dry – Unfold CRACK

Forging cultural connections between the UK and Japan through raves and storytelling

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Shure – What Does My Sound Look Like? CC Co.

Strands of self-expression brought to life with audio creators

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Andre 3000 CRACK

Innovator-in-chief, captured in a bold new light

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Levis – Here There Everywhere CRACK

Take a trip round 50 years of British queer history. A partnership with Crack, Queer Britain, and Levis that spanned content, a launch party and exhibited artwork.

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ACT 1.5 x Massive Attack Crack

A zine published for Massive Attack in collaboration with Act 1.5 exploring the pioneering initiative in sustainable live music and current politics

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DICE – I Was There CC CO.

Zine, copywriting, and setting the tone of the voice for the ticketing platform Dice

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Top Boy CRACK

The only story that mattered about the biggest show in British culture

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Minor Figures – What Are Friends For? Crack

Social first video content partnership for Minor Figures

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King Krule Ground Work

King Krule music video. Self directed by Archy Marshall

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070 Shake CRACK

A cinematic portrait of a reticent star

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Beabadoobee Ground Work

Beabadoobee music video. Directed by Luke Casey

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BST Hyde Park CC Co.

Capturing unforgettable moments for lifelong fans

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Duval Timothy CRACK

London to Freetown, following the song and story of a generational composer

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Acast Amplifier CC Co.
A-Cold Wall* Ground Work

Campaign for A-Cold Wall*. Directed by Will Dohrn

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Dice Ground Work

Campaign for the ticketing platform Dice. Directed by Luke Casey

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Novation – Made to Express CC Co.

Leading the music technology brand’s Made To Express campaign with four audiovisual performances.

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ADE – Between The Tracks Issue 03 Crack

The third issue of ADE's Between The Tracks, a newsprint format magazine celebrating the intersections of music, technology and politics.

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Three Minutes CC Co.

The next generation of video directors, springboarded by Crack Magazine

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Mubi – Underscore 001 Crack

Expanding the worlds of world-class movies with music events

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Smirnoff – Co-Signed Crack

A live music showcase bringing together local artists on our radar. No fixed genres, all good sounds co-hosted with Smirnoff.

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Danny Brown Ground Work

Music video for Danny Brown. Directed by Edem Wornoo

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Eartheater CRACK

Destination unknown, a 3D world built for a contemporary shapeshifter

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Nike – Copenhagen Marathon CC Co.

Turning the Copenhagen marathon into a global running moment

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ACS Custom 2025 Cracl

Highlighting the importance of safeguarding one of a musician and music-lover’s most valuable assets. In this series, HODGE, Salomé Wu, and LUXE share their personal approaches to hearing protection. We gathered 177k digital campaign impressions, 154k digital campaign reach and 163k in print activation reach.

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Gucci – Timepiece CRACK

Exploring duality and time through the eyes of fearless artists

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ITV – No Wrong Answers CC Co.

Casting and devising a Gen Z talkshow with breakthrough TikTok creators

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Johnnie Walker Ground Work

Campaign for Jonnie Walker whiskey. Directed by Will Dohrn

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Aphex Twin CRACK

Glimpsing behind the mask of music’s most elusive figure, told through editorial and technology

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Offset ft. Moneybagg Ground Work

Music video for Offset ft. Moneybagg. Directed by Claire Arnold

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Fred Perry – Departures CRACK

Uniting a cast of adventurous creative voices in a bespoke zine and launch campaign for Fred Perry’s flagship Kings Cross store.

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Yves Tumor Ground Work

Music video for Yves Tumor. Directed by Jordan Hemingway

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Sharon Van Etten & The Attachment Theory CC Co.

Reinventing the decade’s best-loved indie songwriter with a 360º album campaign

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Thom Yorke Zine CRACK

Our landmark 100th issue and companion zine, with one of the greatest songwriters in a generation

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ADE – Between The Tracks Issue 02 Crack

The second issue of ADE's Between The Tracks, a newsprint format magazine celebrating the intersections of music, technology and politics.

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The Listening Place CC Co.

Capturing the stories of visitors to London’s free, face-to-face suicide support

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Shure – Surroundings CC Co.

Inspiring a generation of field recordists with tracks built from the world

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New Balance x Cktrl CRACK

Triumphantly returning to print after a break, with an elegant styling moment with New Balance

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Jeshi Ground Work

Music video for Jeshi. Directed by Will Dohrn

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Crack Magazine – The Collections PLINTH

Elevating DIY journalism into a premium, biannual collectable

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Apple – Behind The Mac CRACK

Creative bonds that last a lifetime, brought to life through Mac

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Adidas Originals x Miso Extra CRACK
@crackmagazine BTS with #adidasOriginals and @misoextra, the artist drawing from her British and Japanese heritage to create an original blend ⚫️⚪️ #Miso #AdidasOriginals #CrackMagazine ♬ original sound - Crack Magazine

Introducing a new force in British pop, styled like a true original

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Nike "Own the Floor" Ground Work

Commercial campaign for Nike. Directed by Christelle de Castro

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Everything is Music CRACK

The sounds of our city, supercharged by groundbreaking technology

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Amazon Music – Better Days CRACK

The fluorescence and essence of 90s British rave in a promotional zine

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The Crack Magazine Archives PLINTH

Chronicling a decade of culture in a landmark compendium book

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Simple Things Festival PLINTH

Defining the branding and visual identity of Bristol's most fearless festival

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Ace & Tate – BS-ME CRACK

See Bristol through the eyes of its most creative thinkers

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GALA Festival – 10 years of GALA Zine Crack

A zine celebrating 10 years of the beloved music festival

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AVA Festival PLINTH

Defining the digital look for dance music’s new powerhouse

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Coach x Vogue Ground Work

A Coach x Vogue partnership. Directed by Claire Arnold

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ADE – Between The Tracks Issue 01 Crack

The inaugural issue of ADE's Between The Tracks, a newsprint format magazine celebrating the intersections of music, technology and politics.

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Tommy Hilfiger x Batu CRACK

UK club futurist meets American classic

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District Magazine PLINTH

Developing a destination youth culture brand for Ireland

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KAM-BU CC Co.

Experimental live session for Kam-Bu using new technologies

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An interdisciplinary family of modern media companies helping innovative, creative talent grow and thrive across art, business, and culture.

Our companies are Crack Magazine, CC Co., GroundWork, Plinth, and Simple Things.

headquarters

15-16 Brunswick Square
Bristol, BS2 8NX

london office

227 Netil Corner,
2 Bocking Street,
London, E8 4RU

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